NBA2k

NBA2k

Defacto Entertainment

Real-time Content

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About the project

As Lead Designer, I directed the broadcast studio design, integrating real-time graphics and virtual set elements into the live pipeline. By combining game engine–driven environments with traditional broadcast systems, we delivered dynamic visuals that elevated the viewer experience and streamlined production.

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My role

Lead Designer · Unreal Engine · Environment Design · Lighting

Translated the client brief into a visual direction through moodboarding and environment design, then built the virtual broadcast set in Unreal Engine. Responsible for the environment’s lighting and real-time performance, refining the scene on site against the physical LED display and implementing creative adjustments through show day to ensure the final environment translated as intended in the live broadcast.

More Projects

Let's build what's next.

Interested in working together, discussing a project, or exploring a new opportunity? I'd love to hear from you.

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Let's build what's next.

Interested in working together, discussing a project, or exploring a new opportunity? I'd love to hear from you.

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