Silver Spoon
Real-time Content
About the project
Lenovo’s Evolve Small campaign featuring Queen Latifah utilized a virtual production workflow to recreate diverse small business environments within a controlled studio. Through real-time rendering and in-camera VFX, dynamic photoreal backgrounds responded to live camera movement—streamlining production while delivering cinematic visuals that supported the campaign’s mission to spotlight and empower small businesses.
My role
Real-Time Designer · Unreal Engine · Environment Design · Lighting
Contributed to the development of five Unreal Engine environments for Lenovo’s Evolve Small commercial, working to a tight production deadline for the virtual production shoot. Led the design and development of two interior environments and provided lighting for the remaining scenes, translating the campaign’s visual direction into production-ready real-time content.
